The numbers are so positive that they can already be compared to the success of Super Mario Odyssey and The Legend of Zelda: Breath of the Wild. The former sold two million units in a matter of three days, while the latter took a month to reach 1.3 million copies. These comparisons serve to understand that Pokémon remains a phenomenon in the entertainment industry. Compared to other titles in the franchise, they failed to surpass Pokémon X & Y, a delivery that sold 4 million copies in just two days. Pokémon Sun & Moon, the fastest-selling titles in the United States, will remain Nintendo’s greatest historical exponent.
The success in sales of pokemon games online also goes hand in hand with the great acceptance that has had the Nintendo Switch. To date they have sold more than 22 million consoles worldwide, a key number for good software numbers. In 2017, The Pokémon Company announced that 300 million Pokémon games had already been sold.
Success beyond video games
The protagonist of the Tokyo Stock Exchange is Nintendo again. The fever for the Pokemon Go game continues to reap success for the video game giant Nintendo. The company doubles the value of its shares on the Tokyo Stock Exchange compared to the price they had before the launch of the game for mobile phones.
In the first part of the session, Nintendo has risen more than 10% and has reached 30,780 yen per share (262 euros), almost double the 14,380 yen (122 euros) in which its share price closed on July 6, the same day as the premiere of Pokemon Go. Since the game’s launch, the company’s shares have risen 114% and its capitalization has doubled to 33,250 million euros, a growth of 17,060 million euros in a week and a half.
This growth in its stock market capitalization constitutes the biggest escalation of the company in the last 10 years. The game is already the most downloaded application of the main operating systems in the markets in which it is already available: the United States, Canada, Australia, New Zealand and almost all of Europe. However, the launch of Pokemon Go in Japan has been delayed due to the fact that the capacity of the servers in the country is not powerful enough to satisfy the expected demand.
Some analysts already warn that this rise is considered exaggerated as The Pokémon Company, the company distributing the game, and Niantic, the developer, are actually non-majority owned affiliates of Nintendo.
Nintendo Switch slowed its sales rate in October. The hybrid console lagged behind PlayStation 4 and Xbox One. The lack of games was the main cause of the situation. There is no doubt that Pokémon Let’s Go will significantly change the outlook in the November results.