Before we start to investigate and soak ourselves completely in the subject of application optimization we need to explain well whether ASO and SEO are the same or not, as it can get confused when we call it the “SEO of apps”.
Simply put, both SEO and ASO are exactly the same, since both terms refer to content optimization, only SEO is for web and an aso tool is for store applications, whether Google Play, App Store or any other.
What is ASO?
The ASO (App Store Optimization) is a set of techniques that are aimed at improving the positioning of an application. To achieve this, you must do a search and implementation of optimized keywords, good use of the design and analysis of the results, all this in a routine and repetitive way.
Factors for ASO positioning
The ASO On Metadata is that which is directly related to the application and its development. These factors can be modified with each update of the application or from the developer console of Google Play or App Store.
These factors are:
Title or App Name: The title is practically the way users get to a new app, so introducing keywords to it can have very good results. In addition, the smaller the better.
Description: Contrary to the title of the application, it is very important to have a fairly extensive description that covers several keywords and provides all the information of our app.
Keywords: App Store has a field of keywords, but Google Play does not. It is important to use it in AppStore. For Google Play must be used in all available places.
Icon: The icon is the first thing people see before downloading your application, so it is important that the logo is attractive.
Developer’s name: Using keywords in the developer’s name can bring more searches.
Screenshots: First we eat by the eyes, says the saying and well, science too. This is very true, as the screenshots have a big influence on the download rate.
Application size: The size also influences the percentage of downloads. If your app is too heavy it’s time to optimize.
Time in the market: Google Play gives more visibility to developers with experience and time in the market.
Valuations: A good score can influence third parties to download it. If you don’t have a good rating, then it’s time to plan and start from scratch.
Comments: The more comments, the better. But make sure you read the comments and keep your customers happy.
Volume of installations: In application optimization there is a very simple equation, which is “+Installations = +Dinero” If this equation is met you are doing very well.
Volume of uninstallations: The opposite of the previous equation. You’re doing something wrong and it’s time to check it out. Avoid buying valuations, as they are usually the ones that generate this problem and can end up banning your account as a developer.
Linkbuilding: Linking websites to your applications and getting reviews can help you get to know your application and get installations.
Social Actions: If he likes it, possibly this one too. That’s how app stores “think”. The more popular the better.
Benefits of ASO
Greater visibility in the store
The main benefit of practicing this technique is greater visibility in the store. Nowadays that there are so many applications in the market, it is almost impossible to enter successfully without using the ASO.
It is necessary to consider that, when having greater visibility, the percentage of downloads increases considerably.
If you have a lot of downloads, but you’re not making all the money you should be making, it’s because you’re not applying application optimization correctly. ASO allows you to get all the juice out of every download of your application to earn extra money.
There are a lot of applications that have started their campaigns with a lot of money and in spite of that they have been a total failure. On the other hand, other applications manage to do a lot with little. That’s what it’s all about, saving as much as possible to invest in what really matters: the quality of the application.